It was that of Astarte for the Carthaginians, Aphrodite for the Greeks, Venus Erycina for the Romans: a beacon in the whole Mediterranean, the temple of the goddess was perhaps founded by Aineas, or perhaps by Dedalus, or perhaps even by the local king Eryx, the son of Aphrodite, who challenged Heracles, who happened to be passing through there, and was killed by him (and hence the town remained sacred to Heracles).